Combining Analytics and Kindness
to Change the World
Our Evaluation Process
We're always working to help organizations improve their efficiency.
Below, you can read more about our process for identifying needs within an organization, and how we work with our corporate partners and caring individuals to help them.
We'll also break down our storytelling process and how we help heroes catch their community's eye in engaging ways.
We start with an on-site tour of an organization and a conversation with their leaders to fully understand their mission.
Some of this work is done under-cover so that we can evaluate organizations honestly.
We collect as much data about the organization as possible.
While we trust organizations to provide accurate data internally most of the time, we use third-party information when available.
We end this process by seeing how effectively the organization's programs is address their mission statement and if they're spending time and money efficiently.
Using all available data, we look to generate analytics-driven solutions for the non-profit organization.
This process can help evaluate what's working, what might need tweaking, and where donor help can make the biggest difference.
We start by bringing ideas from our evaluation process back to the organization.
If a strong need that can only be met by a private donor is identified:
We meet with community donors who have an interest in supporting the NPO's mission.
Why So Much Data?
Numbers usually don't lie. We know that the non-profit world has millions of passionate people who care deeply about the causes they support. By using data, we can help NPO's get the most out of every volunteer hour & dollar donated.
So, What "Analytics" Do You Use?
Every NPO is different, so we evaluate every NPO differently.
To help evaluate and identify needs, we first meet with team leaders to personalize their mission.
These are the basics we always start with:
-Organic Search vs. Social Referral
-Keyword Usage vs. Visitor Search Inquiries
-Donor Conversion Rate
-Email Open Rate
-Email Click Through Rate
-Email Conversion Rate
-Genuine Donor Recognition
-Donor Retention Rate
-Donation Process Quality
- Giving Information
-Recurring Gift Sources
-Cost Per Dollar Raised
Want to know more specifics?
A Heart Worth Working For
Give your donors confidence by earning the Orchestrating Good Heart, a physical decal for your location and a PNG file to display on your website.
About a difference-maker in the community
A need within the organization
The organization's story in a compelling way, showing their impact
With the community to help the organization with that need and grow their message